SYNOPSIS
'The Eyes Have It' is a web series done for Courts Optical to promote its line of frames. Using Facebook's poll feature, the web series is choice-based, which allows the viewer to decide the direction in which the story goes.
STRATEGY
The viewers held the narrative power. The objective was to promote select eyewear frames within the Courts Optical brand through a mini-web series.
The promotion was curated to provide entertainment, increase awareness, and boost engagement and sales.
The series was distributed over 5 days, giving viewers a 24-hour window to vote between each segment of the story. When the voting period ended, the following part of the story was revealed based on the majority vote.
CREDITS
Written & Produced by: Jabari Daniel
Edited by: Ryan Figuera