SYNOPSIS
Brian Francis, a well-dressed Afro-Trinidadian male with stylish dreadlocks, tries to charm his way into an exclusive, yet mysterious brotherhood called, ‘The Alpha Society’. With impressive charisma and social charm, Brian chats with the society’s two leaders over a slice of cheesecake. He is almost sure to have one foot in the door. That is until he’s faced with two major obstacles – the admission fee and its next-day deadline.
MARKETING STRATEGY
The film was launched during the Covid-19 pandemic and had no in-person screening opportunities. Therefore, the marketing strategy for the film consisted of a design-forward approach with strategic partnerships and media coverage.
Some of the strategies implemented include:
- An apparel launch, with a distribution partnership with multi-award-winning brand 'The 1ndividual Aesthetic'
- A strategic partnership with Upper Crust Bakery to giveaway a bundle of apparel + boxes of their specialty cheesecake.
- A media tour that consisted of radio interviews with the most popular local radio stations + A TV segment promoting the film on TTT Network's 'Feel Good Vibes' + Articles written in the TOP local newspaper companies
- Strategic casting of some of Trinidad and Tobago's most popular influencers to capture the widest reach of viewers within the film's target demographic
CREDITS
Director, Producer, Designer: Jabari Daniel
Director of Photography & Editor: Israel Ramjohn
Assistant Director: Soraya Moolchan
Sound Design & Music Composer: Rashaad Ahong
Location Sound Mixer: Justin Chin Aleong
Visual Effects: Ryan Figuera
